Nanjing Road

The design intent is to capture the essence of Nanjing Road, a main shopping street of Shanghai and the world busiest shopping street. The characters of the street are full of colourful billboard of any type, neon & building lightings.

The essence of the street has been re-created on the tenancy shopfront by introducing framed laser cut panels & recesses. Blue stone top and black tiles provide solidity, where on the hand; the timber cladding carries the implication of authentic Chinese culture.